President Rodrigo Duterte just administered the oath of
office of his new Presidential Spokesperson- Atty. Harry Roque, and barely a
week from that he is already hugging the limelight.
The diehard supporters of the president were pretty much
excited when they heard that Harry Roque will be taking over form the
soft-spoken Ernesto Abella, it was basically as the press releases have stated-
its getting the message of the president across.
But suddenly something happen, what was expected as
fireworks for the side of the President (along with his supporters in the
social media) as against the biased mainstream media became the opposite of
what was expected. Harry Roque gave a statement that : “to teach Assistant
Secretary Mocha Uson and the so-called diehard Duterte supporters the value of
mainstream media to government and society.” *
The Oligarch-controlled mainstream media as expoused by Mr Tiglao (Photo credit the Manila Times) |
Manila Times columnist Mr. Rigoberto Tiglao in today’s
publication made a very informative and eloquent article re what is happening
to the newly appointed Presidential Spokesperson and his appreciation of the mainstream
media and the new player in the player that molds the Filipino public opinion-
Social Media (which we all know as one of the strengths of President Duterte).
As a former Presidential Spokesperson with Cabinet rank and
then on a concurrent capacity, as Press Secretary, in the administration of
President Gloria Macapagal-Arroyo you all know he knows what he taking about.
Im quoting fully his article
in the The Manila Times titled “
Oligarch-controlled mainstream media vs. cyber journalist” which was published
today November 8, 2017 :
THE new presidential
spokesman Harry Roque, Jr. in a TV interview said he hopes “to teach Assistant
Secretary Mocha Uson and the so-called diehard Duterte supporters the value of
mainstream media to government and society.”
Roque said Uson and her
followers need to understand the value of the mainstream media since “after
all, it was the so-called Fourth Estate which exposed the supposed failures of
the previous administration, which in turn helped catapult then-Davao City Mayor
Rodrigo Duterte to the presidency.” *
He is dead wrong. So
dead wrong. The Number 1 rule for presidential spokespersons—I was one from
2001 to 2003—is to be sure of your facts, as there is an army of media people
out there lusting to prove you are misinformed. The Number 2 rule: If you’re
not sure of your facts, then don’t go there.
It’s unfortunate that
Roque has revealed his utter ignorance of the recent history and nature of
Philippine media, which it is his main, and only task really to, well, for lack
of a better word, manage.
I wrote a column way
back in 2013, at the height of the Yellow regime’s popularity, that reported
how the kind of media Uson would join two years later and exploit to the hilt
to help Duterte’s rise to power – social media – had broken President Aquino
and the Yellow Cult’s hold over Filipino public opinion. (See “Cyber mosquito
press rising,” July 8, 2013)
If I had been in the
room where Roque claimed that mainstream media unearthed the corruption of the
Aquino administration, I would have thrown a piece of hollow block at him. It
was mainstream media— especially the Prieto-Rufinos’ Philippine Daily Inquirer
and the Lopezes’ ABS-CBN Network—that was the propaganda arm of the Yellow
regime that propagated the myth of the God-given right of the Aquinos to rule
the country. *
Political assassination
Worse, mainstream media was the deadly political assassination squad for the Yellows’ perceived enemies, which it demonized and took down swiftly, among them: former President Gloria Macapagal-Arroyo Ombudsman Merceditas Guiterrez, Chief Justice Renato Corona, senators Jinggoy Estrada, Bong Revilla, and Juan Ponce Enrile, and finally Vice President Jejomar Binay. If not for mainstream media’s demonization of him, former Defense Secretary Angelo Reyes would not have taken his own life. The four senators and Binay, one way or another, were the political bigwigs that had threatened the Yellow regime’s survival after 2016—and therefore had to be politically assassinated.
Worse, mainstream media was the deadly political assassination squad for the Yellows’ perceived enemies, which it demonized and took down swiftly, among them: former President Gloria Macapagal-Arroyo Ombudsman Merceditas Guiterrez, Chief Justice Renato Corona, senators Jinggoy Estrada, Bong Revilla, and Juan Ponce Enrile, and finally Vice President Jejomar Binay. If not for mainstream media’s demonization of him, former Defense Secretary Angelo Reyes would not have taken his own life. The four senators and Binay, one way or another, were the political bigwigs that had threatened the Yellow regime’s survival after 2016—and therefore had to be politically assassinated.
The reason why
cyberspace media people could go against the Yellow regime is obvious, if you
think about it: They are not tied to the elites.
Mainstream media in this
country—and even for most of the so-called developed democratic countries—has
been an institution of, for, and by the elites, especially the oligarchs which
essentially the Yellows represent in this country.
Roque displays so much
naiveté when he romanticizes Philippine media as the democracy-loving Fourth
Estate. They are controlled by oligarchs, which his boss President Duterte has
all but declared war against:
• The Philippine Daily
Inquirer, with its group of a dozen publications, is owned by the urban landed
elite Prieto-Rufinos who controlled the Makati Mile-Long strip, the Dunkin’
Donuts shops and, until early this year, the Shakey’s pizza chain. (Did the
newspaper help in getting past administrations to ignore the family’s Dunking
Donuts’ P1.5-billion tax liabilities and long-expired lease on the Mile Long
property?) *
• The Philippine Star’s
controlling shareholder now is not even a local oligarch but an international
one: the Indonesian billionaire Anthoni Salim who presides over the newspaper
(as well as BusinessWorld, TV 5, Bloomberg Philippines, and two dozen radio
stations all over the country) through a unit of PLDT, where he is the biggest
stockholder through his Hong Kong firm First Pacific, Co. Ltd. (Does Salim’s
media empire help in discouraging past administrations from investigating the
allegation that Salim’s firms have violated the 40 percent limit on foreign
investments in public utilities?)
• The ABS-CBN
broadcasting network is owned by the pre-Marcos oligarch that the
Aquino-Cojuangcos resurrected, the Lopezes. Its chairman Eugenio Lopez 3rd is
ranked 39th in Forbes magazine’s list of 50 Filipino billionaires. (Did
ABS-CBN’s power help in getting past administrations forget the Lopez group’s
alleged P1.6 billion in unpaid loans from the Development Bank of the
Philippines — first exposed in 2011?)
The 41st, 42nd and
44thrichest Philippine billionaires in this list make up the triad that owns
ABS-CBN’s biggest competitor, the GMA-7 broadcasting behemoth: Felipe Gozon,
Menardo Jimenez and Gilberto Duavit, most of whom are directors of other huge
non-media enterprises.
The oligarchy of course
has not been so stupid as to ignore the rise of the new digital media. The
internet-only site Rappler is mostly owned by property, mining, and energy
tycoon Benjamin Bitanga. It has even secured funding from entities ultimately
owned by the global elites: e-bay founder Pierre Omidyar and allegedly George
Soros, through an investment in North Base Media. I keep receiving allegations
that the Ayalas are really behind Rappler though. *
Space for maneuver
Of course, nothing in this world is 100-percent this or that. There is space for maneuver for journalists even in newspapers controlled by the oligarchy. After all, such space hides the fact of oligarchs’ control, and propagates the myth of a free press.
Of course, nothing in this world is 100-percent this or that. There is space for maneuver for journalists even in newspapers controlled by the oligarchy. After all, such space hides the fact of oligarchs’ control, and propagates the myth of a free press.
But believe me, I’ve
seen it working for several media outfits: The owning oligarchs in different
varied ways always, always get their press peons to toe their line, when it
comes to the big picture.
It is really not
surprising why the oligarchs have been able to control the Fourth Estate. (Do
your own research, dear Reader, to find out if the two newspapers I write
columns for, this paper and Bulgar, are owned by oligarchs.)
Only the oligarchs have
the huge financial resources and the political connections (for franchises in
the case of television networks) needed to operate media enterprises. These
have to be of a large scale because of the features of the industry, such as
the high cost of paper and distribution in the case of newspapers, and
capital-intensive equipment in the case of broadcast media. Rappler, I was told
spent nearly P200 million just for the internet proprietary technology that
allowed it to get a huge “following” in a few years’ time. *
In sharp contrast,
bloggers are practically lone wolves, and for those who have developed sizeable
followings like Mocha Uson, Rey Joseph Nieto (“Thinking Pinoy”) and Sass
Rogando Sasot (“For the Motherland”), their only expenses have been their
internet connection, their time, and much expenditure of their mental energies
– for a relatively long period of time, and with regularity so as it has become
a habit of sorts for netizens to read their posts. Of course, they have to
display intelligence, wit, and good writing to build up their following.
Their main drawback of
course is that they don’t have the staff support mainstream media members
normally do, even if just in the form of an editor going over and correcting their
drafts, and more importantly, paring down their egos, which get easily inflated
when they see they have hundreds of thousands, even a million, followers.
In this era when
Filipinos are finding newspapers too expensive to buy, and even too dirty to
handle, when they read mainstream media’s output only if they are posted in
their Facebook walls, digital media has started to create its new Fifth Estate,
rivaling the old, oligarch-controlled Fourth Estate.
Uson, RJ, and Sasot’s
blogs and Facebook walls together have 6 million people who regularly read
their posts. That’s 12 times more than my estimate of total broadsheet and
tabloids’ circulation of 500,000 copies. *
Is that good for
democracy? Most definitely.
Even if it has its
risks, of course. Who edits the cyber journalists? Who improves their skills
and deepens their wisdom, who keeps their egos at bay? Will they resist
financial temptations as they grow older?
Unfortunately, Roque
doesn’t see all these developments and features of today’s media, which are
very important for him to be an effective spokesman for the President.
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